PrimitiveData Web Design Service Policy

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Front-End Web Designer's Service Policy

A Front-End Web Designer Service Policy (or service agreement/contract) is one of the most important documents you can have as a designer, regardless of whether you're freelance, agency-based, or offering template/custom work. It is both a business protection tool and a client-expectation management tool, and it dramatically reduces risk for both parties.

Below is a clear breakdown of why it matters, why designers need one, and how it offers legal protection for both designers and clients.


1. What Is the Importance of a Front-End Web Designer’s Service Policy?


A service policy/contract:


Clear Expectations


It tells the client exactly what they are getting:


  • Scope of work
  • Deliverables
  • Timeline
  • Revisions
  • Payment schedule
  • Responsibilities


When expectations are clear, misunderstandings are reduced.




Protects Your Time & Money


Without a contract, clients can:


  • Request unlimited revisions
  • Add features unexpectedly ("scope creep")
  • Delay payments
  • Cancel after work is completed


A policy establishes:


  • Payment terms
  • Late fees
  • How added work is billed
  • Cancellation fees
  • Payment schedule
  • Ownership transfer only after payment




Protects Intellectual Property (IP)


A policy defines:


  • Who owns the code
  • Who owns the design
  • When ownership transfers
  • Whether the designer can use templates or libraries
  • Whether AI-generated assets are allowed
  • Whether the designer can use the finished site in their portfolio


This prevents disputes like:


| “I paid for the website, so I own ALL the source code and raw files.”


Your policy protects your rights until payment is completed.




Protects You from Legal Liability


Your service policy gives:


  • Disclaimers (you’re not responsible for illegal client content)
  • Liability limits (caps your responsibility if something breaks)
  • Warranties (you don’t guarantee certain things)
  • Security disclaimers (clients are responsible for their own accounts or hosting)


This prevents lawsuits or claims if:


  • The client gets hacked
  • A plugin breaks
  • A third-party script fails
  • The website is misused
  • AI outputs are defective or inaccurate




Prevents Miscommunication


Clients often:


  • Don’t understand web terminology
  • Expect features beyond the project
  • Believe websites “manage themselves”
  • Don’t know how hosting, domains, SEO, or maintenance work


A service policy educates them.


2. Why Does a Web Designer Need a Service Policy?


Because web design is a high-risk service without one.


Here’s what commonly goes wrong:


Scope Creep


A small website becomes a huge project because the client keeps adding:


  • Extra pages
  • New features
  • Copywriting
  • Logo work
  • E-commerce
  • SEO


A contract stops this.




Non-payment or Late Payment


Designers lose thousands yearly because:


  • Clients disappear
  • Credit cards fail
  • Clients want discounts after seeing the work
  • Clients withhold payment until more changes are added


A service policy creates:


  • Milestone payments
  • Deposits
  • Ownership transfer only upon payment
  • Late fees
  • Kill fees (cancellation fees)




Disputes Over Ownership


Web designers are often blamed for:


  • Hosting downtime
  • Theme/plugin issues
  • SEO changes
  • Analytics problems
  • CMS updates
  • Browser inconsistencies


A service policy states:


You are not responsible for third-party failures unless contractually agreed.




AI Asset Liability


In 2025, clients may sue over:


  • AI-generated text inaccuracies
  • Copyright issues with AI images
  • Bias or errors in AI features
  • Hallucinated content


Your contract should explicitly protect you from:


  • AI-created content liability
  • Ownership or copyright disputes
  • AI tool errors


3. How Does a Web Design Service Policy Legally Protect the Designer AND the Client?


Below are the key legal protections included in a standard policy.




🛡 A. Monetary Protection


Protects the Designer:


  • Deposit required before work begins
  • Milestone payments (e.g., 50% upfront, 50% on completion)
  • Late fee clauses
  • Non-refundable deposits
  • Payment due upon final deliverybefore providing:
  • Source code
  • Figma files
  • Deployment
  • Final design assets




Protects the Client:


  • Clear price
  • Clear deliverables
  • Clear revision limit
  • Clear deadlines
  • A defined refund policy



🛡 B. Intellectual Property Protection


Protects the Designer:


  • Code is the designer’s IP until fully paid
  • Designer can use code libraries, templates, frameworks, or AI tools
  • Designer retains portfolio rights
  • Designer can reuse code components
  • Designer is not liable for client-provided copyrighted material




Protects the Client:


  • They gain proper usage rights after payment
  • They get a clear license for:
    • Design
    • Assets
    • Code
  • They get legal rights to use the website commercially




🛡 C. Privacy Protection


Protects the Designer:


  • You are not responsible for maintaining client privacy systems unless contracted
  • You are not responsible for breaches of:
    • Client email accounts
    • Hosting accounts
    • CMS credentials
    • Third-party services




Protects the Client:


  • Designer agrees not to share sensitive information
  • Designer follows best practices for handling:
    • Client data
    • Business documents
    • Account access




🛡 D. Liability & Warranty Protection


This is one of the most important sections.


Protects the Designer:


  • Limits your liability to the amount the client paid
  • Disclaims responsibility for:
    • Lost revenue
    • Lost data
    • Downtime
    • Third-party tools
    • Hosting failures
    • Security breaches




Protects the Client:


  • Provides assurance of:
  • Disclaims responsibility for:
    • Professional-level work
    • Reasonable support
    • Clear maintenance terms
    • Clear security responsibilities




🛡 E. AI Usage Protection


Modern policies include:


  • Statement of what AI tools are used
  • Disclosure of copyright limitations for AI assets
  • Disclaimer of accuracy
  • Liability limitation for AI outputs


This protects the designer if a client tries to:


| Sue for inaccurate AI-generated text or claims of copyright.




🛡 F. Dispute Resolution


Policies usually include:


  • Mediation clause
  • Arbitration clause
  • Governing law (usually your home state)


Which prevents court battles.




🛡 G. Termination Rights


Policies define:


  • How either party can cancel
  • How much payment is owed
  • How final files are handled
  • What happens to unfinished work


This prevents conflict when relationships break down.


PrimitiveData Service Policy

  1. Scope of Services:

    PrimitiveData offers web design and development services, including but not limited to website design, website development, e-commerce solutions, SEO, and related services.


  2. Service Pricing:

    Our pricing is provided in multiple currencies to accommodate clients from different regions. Detailed pricing information will be provided upon request.


  3. Client Engagement:

    We follow a well-defined process for client engagement, including initial consultations, project scoping, and ongoing communication through email, phone, and virtual meetings.


  4. Project Timelines:

    Expected project timelines and milestones will be outlined in our project proposal, tailored to the specific project requirements.


  5. Copyright and Intellectual Property:

    Upon project completion and full payment, our clients will own the intellectual property rights to their website, including source code, unless otherwise agreed upon in writing.


  6. Confidentiality:

    We maintain strict confidentiality and data security practices to protect sensitive client information. Our privacy policy is available on our website.


  7. Project Changes and Revisions:

    Client-requested changes or revisions may affect project timelines and costs. We will provide estimates for any additional work.


  8. Client Responsibilities:

    Clients are responsible for providing necessary content, feedback, and approvals as required during the project.


  9. Payment Terms:

    Payment terms, including deposits, milestones, and final payments, will be specified in our project proposal or contract.


  10. Refunds and Cancellations:

    Our refund and cancellation policy will be detailed in the project contract, taking into account regional consumer protection laws.


  11. Legal Compliance:

    We will ensure that our services comply with the applicable laws and regulations of the regions in which we operate, including data protection regulations.


  12. Dispute Resolution:

    Disputes or conflicts will be resolved through mediation or arbitration, with the choice of method specified in the project contract.


  13. Liability and Warranty:

    We limit our liability to the extent allowed by applicable law. Any warranties or guarantees will be specified in the project contract.


  14. Termination of Services:

    Conditions for the termination of the project or contract will be outlined in the project contract.


  15. Geographic Specifics:

    We will comply with region-specific considerations, such as tax collection, VAT/GST handling, and data protection regulations that apply.


  16. Accessibility:

    We commit to making websites and web applications accessible in compliance with applicable accessibility standards.


  17. Support and Maintenance:

    Details regarding ongoing support and maintenance services, including response times and service levels, will be outlined in separate agreements.


  18. Reviews and Testimonials:

    We may use project-related content, such as reviews and testimonials, on our website and marketing materials.


  19. Change Notifications:

    We reserve the right to update this service policy and will notify clients of any changes in advance.


  20. Governing Law:

    This contract will be governed by and interpreted in accordance with the laws of [New York State, USA].


✅ Industry Standards for Web Design Service Contracts

Common Sections in a Professional Web Design Contract

Section Purpose
Project Scope Define deliverables, pages, revisions, tools, timeline
Client Responsibilities Content, brand assets, deadlines, approvals
Payment Terms Deposit, milestone payments, overdue fees
Revisions # of revisions included, extra costs
Timeline & Delays Pauses, timeline resets if client delays
Ownership Rights What client owns after payment (website files, design assets)
Portfolio Rights Designer can display work unless NDA
AI Disclosure (NEW Standard) How AI tools are used + copyright disclaimers
Confidentiality Protect shared info
Warranty / Quality Browser compatibility, accessibility level
Support/Maintenance Whether included or separate retainer
Termination & Refunds For cancellation or non-performance
Legal jurisdiction Typically state where designer operates



✅ Standard Payment Structure & Pricing (USA)

Typical Web Designer Rates (Front-End Only)

Project Type Average Cost
Starter website (3-page) $800 – $2,500
Small business website (5–10 pages) $2,500 – $8,000
E-commerce front-end build $5,000 – $30,000
Hourly (front-end dev) $40 – $125+/hr

Standard Payments Terms

Term Industry Norm
Deposit 30% – 50% upfront
Milestones 25% mid-project, 25% launch
Late Fees 5–15% monthly, or $X/day
Revisions 2 rounds included; extras billed hourly
Refunds Deposits usually non-refundable once work begins


Accepted Payment Methods

  • ✔ Bank transfer / ACH (most common)
  • ✔ Stripe / Square / Googgle Pay / PayPal
  • ✔ Checks (corporate)
  • ✔ Wise.com (international)
  • ✔ Credit cards (processing fee often added)
  • ❌ Cash (avoid for business accounting & dispute protection)



✅ Client Rights


Clients are entitled to:

  • Clear scope & timeline
  • Clear scope & timeline
  • Privacy & data protection
  • Ownership of final paid assets
  • Ability to request reasonable revisions
  • Project cancellation option (with defined penalty terms)



✅ Designer Rights


Designers may:

  • Require timely feedback/content
  • Pause work if payments are late
  • Charge for extra work / scope creep
  • Retain ownership until paid in full
  • Display work in portfolio (unless NDA signed)
  • Terminate contract if client is abusive/unresponsive



✅ AI Use in Design Contracts


Why this matters

web design (Figma AI, Framer AI, ChatGPT code assist, Adobe Firefly, etc.) raises:

  • copyright ownership questions
  • client IP usage for prompting
  • originality guarantees

New standard AI clause should state:

  • AI tools may be used to assist productivity
  • Final deliverables are reviewed & edited by a human
  • Client guarantees rights to content they provide (no copyrighted uploads)
  • AI outputs are licensed to the client, but may include open training sources
  • Designer is not responsible for future AI copyright disputes unless negligent



✅ Cancellation & Non-Completion Standards

If client cancels

Phase Standard Refund Policy
Before work begins Deposit refundable minus admin fee
After work begins Deposit non-refundable; client pays for completed work
Client disappears Work is paused; after X days, contract void & payments kept


If designer cannot complete

  • Client receives prorated refund
  • Client gets all completed files to transfer to new developer



✅ Regional Considerations

Region Key concern
USA Standard contract law, digital services taxable in some states
Canada GST/HST compliance
EU GDPR compliance, cookie/banner requirements
Latin America Payment method flexibility, exchange rates, timelines



If serving EU clients:

➡️ add data processing clause + GDPR compliance terms